The logo created for the Sandeman family in 1928 by George Massiot Brown, the “Don”, is one of the most iconic images in the world of wine. The cape was modeled on the attire worn by university students in Porto, while the wide-brimmed hat was a nod to the family’s presence in Jerez. Today, the wines are good enough to be every bit as famous as the image of the Don. Since Sogrape bought Sandeman in 2002, the major improvements and investment that have taken place in the vineyards and the winemaking has seen the wines rise to the top of the tree in Port.