Paul Hobbs established his own winery, Viña Cobos, in 1999 and 20 years later, he continues to makes wines that are authentic expressions of the terroir from which they come. In an exploration of the different terroirs across Mendoza Paul looks for the most distinguished regions in Luján de Cuyo and Valle de Uco to produce wines that uniquely express their origins. The winery’s elegant and balanced wines are a result of meticulous vineyard farming and utmost respect for terroir. In 1989, Paul visited Mendoza for the first time. Driving over the Andes from Chile with his longstanding friend Jorge Catena, brother of the famous Nicolas Catena, he fell in love with the place, the people, but also with the potential to make great wine. He began experimenting with wild fermented Chardonnay and then with the variety that would become Argentina’s calling card – Malbec. His first 10 barrel vintage of Malbec persuaded the American press of the potential of this grape.